The company has a lot of product range including juices, smoothies, thickies, veg pots and some of their drinks target specific customers as drinks for the kids the drinks are available in different sizes and in different packings. Innocent drinks success essay the organizational structure, ownership and growth of ‘innocent drinks’ from its beginning to the present date in 1998, three cambridge university graduates, richard reed, adam balon and jon wright sold their first drinks, smoothies, from a stall at a music festival in london after spending six months on writing the recipes with only £500 as the starting capital. Innocent drinks case study essay and adam balon founded the innocent drinks in 1998 all the three were in their respective fields of work and working for different companies after they graduated in 1994 reed worked for an advertising agency, while balon and wright worked for different management consultants. Introduction innocent ltd is a fresh business that has been exceptionally successful in creating wholesome and natural smoothies the company has appeared in the sunday times for four consecutive years in the ‘fast track 100’, a list of the fastest growing privates companies in the uk.
Innocent drinks is enjoying product width from smoothies to veg pots as well as product length in terms of different flavors which are available to consumers and that has really helped the company to maintain its market share and a protection against the current uncertainty occurred in the economic environment. The 'innocent' company is originally a manufacturer and distributor of smoothies it was founded in 1999 by richard reed, adam balon and jon wright (datamonitor, 2009) their business of selling fruit drinks without adding sugar or concentrates growth rapidly.
This report is aimed to examine and analyse the opportunities in the market for the ‘innocent’ brand the research draws attention to the report evaluates and concludes it is recommended that ii introduction innocent ltd is a fresh business that has been exceptionally successful in creating wholesome and natural smoothies.
Innocent smoothies use an angel with a halo with no mouth as their logo they use this as their logo to persuade customers that their products are ‘innocent’ like angels and that they are good for you and your body. Company's head office fruit towers, is based in shepherds bush innocent drinks was appeared number 40 in sunday times fast track 100 in 2007 in uk fast growing companies innocent drinks is only company appears in the list for ever year in last five years (innocent drinks, 2010) 12 products range primary product of the innocent drinks is smoothies. Essay innocent drinks case study the innocent drinks case study the present innocent drinks was founded in 1998 by a group of people that, first and foremost, wanted to work together the specific idea rose from that desire, and the way that the 3 founders of innocent drinks work together is a key aspect to understand how the company’s decision making process works, and how the company got to where it is.
2 the marketplace innocent and pj smoothies are at the higher end of the market with an emphasis on quality the fruit content is an important attribute to this segment of the market as today’s society is more health conscious than ever. Innocent drinks was appeared number 40 in sunday times fast track 100 in 2007 in uk fast growing companies innocent drinks is only company appears in the list for ever year in last five years (innocent drinks, 2010.
Ii purpose this essay will look into the “innocent drinks”, a company based in united king-dom that produced smoothie (a kind of drink that blend juice and fruit with yogurt or water. Innocent drinks is a uk-based company founded in 1999 whose primary business is producing smoothies and flavoured spring water, sold in supermarkets, coffee shops and various other outlets nationally as well as in ireland, netherlands, belgium, germany, france, austria, denmark and switzerland.
Keywords: innocent smoothies five forces, innocent smoothies expansion introduction this assignment is about the innocent company, its brand portfolio and the potential entry into the spanish market in the first part i give information about the company itself including its history, its current operations, markets and distribution channels. Innocent drink case study analysis: innocent drinks are a unique business selling 100% natural fruit smoothies (innocent drinks) there are many factors that contribute to the company’s successful development so far firstly, and most importantly, their unique selling point which is using just fresh fruit in their drinks.